What's the difference between markup and margin?

Markup is profit as a percentage of cost (profit ÷ cost × 100). Margin is profit as a percentage of selling price (profit ÷ price × 100). A 50% markup = a 33% margin.

How do I calculate selling price from markup?

Selling price = cost × (1 + markup% ÷ 100). For example, £10 cost with 50% markup = £15 selling price.

What is the 'Mode 2' reverse calculation?

Enter the cost and selling price to find the implied markup percentage and profit margin — useful for analysing existing pricing.

What industries use markup pricing?

Retail (50-100%+ markup), wholesale (20-50%), manufacturing (20-40%), and food service (200-500% markup on ingredients are common).

Markup Calculator

Calculate markup percentage, selling price, and profit margin. Instant, accurate, free.

No sign-up Batch convert 100% free

Calculate Selling Price from Markup %

Cost ($)

Markup (%)

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Selling Price

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Profit

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Margin %

Markup % = profit as % of cost. Margin % = profit as % of selling price.

Find Markup % from Cost & Price

Cost ($)

Selling Price ($)

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Markup %

—

Margin %

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Profit

How useful is Markup Calculator?

How to Use Markup Calculator

Choose your mode

Choose your mode — calculate price from markup, or find markup from existing price

Enter your cost price

Enter either the markup

Enter either the markup percentage or selling price depending on mode

View the selling price

View the selling price, profit, and margin percentage

Frequently Asked Questions

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